News Articles

11/19/2010

Mass High Tech - MITX awards turns 15 and SapientNitro smiles at its big wins

It was all smiles at the 15th Massachusetts Innovation & Technology Exchange (MITX)awards, as the Best of Show and the Best Technology awards went to SapientNitro for its Smile Activated Vending Machine.

http://www.sapient.com/en-us/news/news-articles/a1646.html

11/12/2010

Marketing Week - What’s marketing got to do with IT?

Marketing and IT don’t always speak the same language, but this is set to change as social commerce escalates brand engagement with consumers.

http://www.sapient.com/en-us/news/news-articles/a1644.html

11/8/2010

BtoB Online – Integrating search and social

Software and services company CA Technologies recently expanded its product focus, adding software-as-a-service cloud management offerings to its mix. Looking to find a way to bring more customers to the CA website, the company's interactive marketing agency, SapientNitro, took a search engine optimization approach.

http://www.sapient.com/en-us/news/news-articles/a1637.html

11/1/2010

Direct Marketing News – MetLife rallies football fans

The Offer: As the insurance sponsor of the new Meadowland stadium where the New York Giants and New York Jets play, MetLife wanted to connect with football fans in a unique way.

http://www.sapient.com/en-us/news/news-articles/a1636.html

11/1/2010

Figaro Digital – Case Study on Communication Shutdown

The Communication Shutdown campaign, developed by SapientNitro, aims to raise awareness and benefit autism charities in 40 countries by asking social media users to shut down their Facebook and Twitter networks on November 1st and make a $5 donation. This small step is to illustrate how difficult social communication is for people with autism

http://www.sapient.com/en-us/news/news-articles/a1550.html

10/27/2010

Fortune Tech – Did MySpace actually get its redesign right?

When MySpace unveiled its radically different logo at the Warm Gun Design conference in San Francisco two weeks ago, the media -- Fortune, included -- scratched their heads. Was the struggling social network off its rocker?

http://www.sapient.com/en-us/news/news-articles/a1635.html

10/26/2010

MediaPost – People on the Move

SapientNitro expanded its social experience team hiring Sam Joseph, Ilana Gamza and Alisa Pitocco, and elevating Billie Edington to a new role.

http://www.sapient.com/en-us/news/news-articles/a1634.html

10/8/2010

Econsultancy – SapientNitro Cleans Up at OMMA, FWA and MIXX Awards

SapientNitro has taken two OMMA awards and been selected as the Favourite Website Awards’ (FWA) ‘Mobile of the Day’ for its recent iPhone application for Auto Trader as well as claiming an IAB International MIXX award for its Share Happy vending machine for Unilever.

http://www.sapient.com/en-us/news/news-articles/a1615.html

10/6/2010

Communication Arts – Healthy Choice "Customer Service" TV Spot

New York-based SapientNitro recently launched the “Honest-to-Goodness” campaign for Healthy Choice. The two spots in the campaign, “Law Firm” and “Customer Service” illustrate a world where everyone says what they really think and feel about just about everything.

http://www.sapient.com/en-us/news/news-articles/a1614.html

10/4/2010

AgencySpy - SapientNitro Takes a Contemporary Approach Towards Autism

Here’s a perfect Monday scoop for ya. How do you get the world to feel what it’s like to have autism? Take away your Facebook and Twitter for a day. Social communication is one of the biggest challenges for people with autism so on November 1, by shutting down social networks, people can have some idea of what it’s like.

http://www.sapient.com/en-us/news/news-articles/a1645.html

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