News Articles

10/1/2010

Bank Technology News – Relationship Banking Is Out, Now It's All About Context.

SapientNitro calls itself the first ever customer experience company, and in a new report written with other industry players, Sapient's pushing "engagement banking"-remaking retail to maintain its relevance. BTN talks to Alex Sion, Sapient's vp of financial services, about engagement.

http://www.sapient.com/en-us/news/news-articles/a1616.html

9/30/2010

BrandFreak - Don't use Hunt's tomatoes? George Duran will chop you down

Does it really matter what brand of canned tomatoes you use? Hunt's obviously thinks so.

http://www.sapient.com/en-us/news/news-articles/a1528.html

9/27/2010

FWA – Auto Trader iphone Application

The iPhone App we developed for Auto Trader is awarded FWA ‘Mobile of the Day’ on September 27th, 2010

http://www.sapient.com/en-us/news/news-articles/a1543.html

9/22/2010

Communication Arts - Foot Locker Print Ads

Foot Locker and SapientNitro New York announced recently launched three new print ads for back to school.

http://www.sapient.com/en-us/news/news-articles/a1531.html

9/21/2010

Business Today- We’ll bring more creative capability into India

Alan Herrick, CEO, Sapient, in conversation with Business Today, about the company’s capabilities in the digital marketing space including the award winning ice cream vending machine for Unilever

http://www.sapient.com/en-us/news/news-articles/a1612.html

9/16/2010

Coloribus - Healthy Choice: Law Firm & Customer Service

SapientNitro launched the “Honest-to-Goodness” TV campaign for Healthy Choice this week. The two spots, “Law Firm” and “Customer Service” show a world without verbal filters, where everyone tells the truth all the time.

http://www.sapient.com/en-us/news/news-articles/a1530.html

9/2/2010

Bank Systems & Technology - New Report Seeks to Define 'Engagement Banking'

The customer is changing. And so is their relationship with the bank. And if the bank can't adapt, the consequences could be dire. So says "Banking on the Future: New Era of Engagement Banking," an interactive white paper published by SapientNitro in partnership with software provider Geezeo and Brett King, author of "Bank 2.0."

http://www.sapient.com/en-us/news/news-articles/a1522.html

9/1/2010

Ad Age - 8 Tips for Digital Marketers in China

In an increasingly global world, it's not unreasonable to believe that some tactics used in developed markets will be successful in China.

http://www.sapient.com/en-us/news/news-articles/a1517.html

8/24/2010

USA Today - Companies Step Up Efforts to Protect Workers in Danger Zones

Wanderlust struck Cassandra Nelson in 2000, prompting her to walk away from a lucrative Wall Street career as a Merrill Lynch vice president and enter a world filled with occupational danger.

http://www.sapient.com/en-us/news/news-articles/a1542.html

8/22/2010

Mainstreet - Avoiding Social Media Mistakes in Small Biz

These days, using social media to build your small business may seem like a no-brainer, but there are reasons for owners to be cautious. After all, social networking snafus have caused many people to lose their jobs. What’s to say similar hiccups won’t hurt your business?

http://www.sapient.com/en-us/news/news-articles/a1539.html

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