News Articles

8/10/2010

Campaign – Foot Locker Gets Cheeky With Facebook Game

SapientNitro has launched the Sneakerhead Slap Quiz on Facebook for Foot Locker, designed to test your enthusiasm for sneakers

http://www.sapient.com/en-us/News/News-Articles/a1487.html

8/4/2010

Marketing Week – Volvo Emphasises Cars’ Beauty With Global Campaign

Volvo has launched a global TV ad campaign, created by SapientNitro, to mark a shift in brand strategy

http://www.sapient.com/en-us/News/News-Articles/a1486.html

7/27/2010

Shots – Water Sports

SapientNitro has launched a social media campaign for Energy Saving Trust to raise consumer awareness of minimising water and energy consumption across Britain

http://www.sapient.com/en-us/News/News-Articles/a1482.html

6/30/2010

Agency Spy - Sunglass Hut Taps SapientNitro for Digital Duties

SapientNitro has announced that it's picked up interactive design and marketing duties for Sunglass Hut, the mall staple that's part of Italy-based Luxottica Group.

http://www.sapient.com/en-us/News/News-Articles/a1459.html

6/25/2010

CBSNews.com - An Ice Cream Machine That Measures Smiles

Even for an ice cream story, you can't get much more saccharin than this: A Unilever-backed vending machine that literally takes consumer smiles as payment for its product. Well, a smile plus a photo marketing release form coupled with a biometric guess of the consumer's age and gender.

http://www.sapient.com/en-us/News/News-Articles/a1449.html

6/21/2010

Mashable - Augmented Reality Ice Cream Machine Trades Smiles for Free Desserts

Customer experience company SapientNitro and ice cream makers Unilever are teaming up to train us all to smile for our just desserts — they’ve developed what they’re calling the world’s first smile-activated vending machine.

http://www.sapient.com/en-us/News/News-Articles/a1448.html

6/16/2010

Creativity - Sapient Nitro: Marco Polo Cannes Lions

Marco Polo gets more sophisticated. Next week in Cannes, Sapient Nitro will be hosting Marco Polo, a Twitter-based geolocation game that will land a few lucky players their own iPads.

http://www.sapient.com/en-us/News/News-Articles/a1468.html

6/16/2010

CSO.com - Sapient names CISO

Movers and Shakers - Global services company Sapient has named Curtis Dalton as chief information security officer.

http://www.sapient.com/en-us/News/News-Articles/a1469.html

6/4/2010

Shots.net - D&AD dish out the Pencils

A whopping five Black Pencils were awarded at the annual D&AD ceremony in London last night, with special guest director Spike Jonze on hand to receive the President's award for 2010.

http://www.sapient.com/en-us/News/News-Articles/a1474.html

6/2/2010

Ad Age - IChameleon Founder Will Oversee Digital Campaigns Across Asia

SapientNitro will move Freddie Laker, 32, to Shanghai in a new position, executive director of digital strategy for Asia, starting July 7, 2010. Mr. Laker is currently director of digital strategy in the company's Miami office.

http://www.sapient.com/en-us/News/News-Articles/a1457.html

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