• Thinking

Feb
8
2012
Transforming Business Thr...
Posted by: Donald Chesnut
06/02/2012 2:56:25 PM
Transforming Business Through Experience Innovation Introducing SapientNitro Experience Innovation (XI) Team Every day, throughout the halls and white boarded creative centers of SapientNitro we embrace our roles as Idea Engineers. It is an idea that more than defines us. It conveys a shared commitment to the way we see, think and create in this ever-accelerated, [...]
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Five Tips for Checkout
Posted by: Mikael Jacobsson
02/02/2012 5:00:30 AM
Need some ideas to help boost your conversion rates? Here are five guidelines every e-commerce site needs to embrace to have a smooth and seamless checkout process.
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Creating Great Mobile Exp...
Posted by: Teri Green
31/01/2012 6:33:38 PM
Mobile represents the freedom for consumers to connect with people, products and environments on their own terms.
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The Number of Minutes…
Posted by: Melissa Read, Ph.D.
26/01/2012 4:16:31 PM
Social was once the iPhone of marketing channels. You just had to have it. You didn’t know why. You didn’t have or need a justification to get in it. Your boss let you do it because it was cool.
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The Customer Experience
Posted by: Laura McFarlane
24/01/2012 4:23:40 PM
Marketing, as we know it, is failing. Increasingly, CMOs and CEOs are asking for business driving ideas, not advertising ideas.
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LIVE from #snowcial 1/19!
Posted by: Robb Stevenson
18/01/2012 4:06:57 PM
We're LIVE blogging from the 4th annual Tahoe Snowcial, a one-of-a-kind social media conference celebrating the worlds of digital storytelling, technology and snowsports,Thursday, January 19th, at 4:00PM ET / 3:00PM CT / 1:00PM PT!
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Develop Your Content Equi...
Posted by: Michael Andrews
12/01/2012 5:00:22 AM
Organizations should consider their content reputation as distinct from, but complementary to, their reputation for the products or services they offer.
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The Customer Experience

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8 Tips for Digital Marketers in China

By Freddie Laker

Lessons learned by SapientNitro’s Freddie Laker during his first summer in China.
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